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Cresco BrandinG

In 2019, Minimal partnered with Cresco Labs and Kristine Arth to develop a series of new cannabis brands. As part of the packaging team at MNML, I spend 8 months executing Kristine's brand vision for Cresco, producing concept sketches, final renders, and production dielines.

Above, a concept render of the Cresco family, modeled in Modo and rendered in Keyshot. Over 8 months, I produced hundreds of these renders to guide the development of each product family. The following is a small sample of the work generated over that time.

Cresco's house brand offers a wide variety pf popular cannabis strains, available at dispensaries and retail locations nationwide. The glass jars feature child-proof caps that indicate the different effects of each strain.

Since Cannabis is a heavily regulated industry, packaging presents a unique challenge. States vary widely in their rules, so to assists the design team in developing flexible solutions, I created a database of all existing state regulations (below, left) and organized the information into a chart that shows the overlap between states (below, right). These documents were instrumental in educating the team as we worked to develop viable packaging strategies. The full document can be viewed here.

Early on, I produced sketches to help organize the different brands and the many types of packaging each would require. Since each brand has a unique personality and target demographic, many different strategies had to be created and tested.

A sub-brand of Cresco, High Supply is quality cannabis, available in bulk. These buds are expertly grown, lab-tested and available in popcorn, shake, pre-rolls and vapes. Whether you’re a fan of sativa, indica or hybrid, you’ll always have cannabis on hand with High Supply.

Below, some of the original concept renderings next to the final product. Each of the many products in a family went through dozens of iterations on the way to manufacturing.

Remedi products provide a safe, consistent and trusted alternative to traditional pharmaceuticals like opioids. With familiar formats and user-friendly delivering systems, Remedi is designed to help patients and consumers feel comfortable with cannabis.

Restaurant-quality edibles created by James Beard Award-Winning Pastry Chef and Mistress of Deliciousness, Mindy Segal. Infused with the best-quality cannabis oils, a wide variety of uniquely delicious bites are available at multiple potency levels, all with a dose of decadence.