Viral Advertising

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With 10 million views, this video advertisement for John Mottishaw's custom fountain pens is the most watched pen video on YouTube.  

Created in an afternoon on a point-and-shoot camera and posted as a favor, "Custom Namiki Falcon" has grown into a ASMR community favorite and has been featured on television programs as far away as Japan. 

A few weeks later I followed up with "Nakaya Naka-ai", which now has 6 million views.

With a combined 15 million views on less than three days of shooting and editing invested, these two videos (edited in iMovie) illustrate that money is no object to grass roots advertising.

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