2 videos. 20 million views. These are Youtube's most popular pen videos.

  • Industry
    Advertisement
  • Product
    ASMR video
  • Date
    2012-2014

With a combined 20 million views, these two video advertisements for John Mottishaw's custom fountain pens are the most watched pen videos on YouTube.

I created the first in the series, "Custom Namiki Falcon", in an afternoon on a point-and-shoot camera (Sony RX100). It has since grown into a ASMR community favorite, and the footage has been featured on television programs as far away as Japan.

A few weeks later I followed up with "Nakaya Naka-ai", which now has 10 million views. These two videos (edited in iMovie) illustrate that money and equipment are no object to simple grass roots advertising.

Video 01: Custom Namiki Falcon Fountain Pen

Video 02: Nakaya Na-ai Fountain Pen

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