The Gold Coast Fashion Show website was created to provide event information, drive ticket sales, and capture corporate sponsors for the show. The MNML team designed and executed a new brand vision for 2021, a modern layout with gold accents and fashion illustrations by Kristine Steiner.
Getting the word out was a critical part of the campaign leading up to the fashion show. In addition to the website, the MNML team developed print materials to promote the event.
Additional assets were created for event badges, show programs, and print ads.
MNML also created an email template for the Gold Coast Fashion Show team to ensure the brand stayed consistent across communication channels.