Branding and Photography for the most advanced CBD products on the market.

  • Industry
    Health & Wellness
  • Product
    CBD Nano Mist Inhaler
  • Date
    2019-20

In 2019, Minimal launched the WellBeings brand, a line of premium wellness products that sought to elevate the CBD experience through the convergence of design, technology and natural wellness. WellBeings believes in unlocking a better, healthier future. Naturally.

Role: I acted as lead photographer and catalog designer for the Well-Beings brand launch, shooting and editing the entire suite of photos used for the website, packaging, and catalog. I also participated in the design process, developing the packaging design & copy, label layouts, and marketing material.

MNML designed and engineered a new inhaler for portability and ease of use. Replaceable canisters deliver a precise dose of our proprietary nano mist formulas. These formulas use a patented micelle technology that shrinks particle size for increased efficacy, near immediate effect, and long-term duration.

Relief Inhaler

The Relief formula has natural adaptogens that work synergistically with our broad spectrum hemp oil. We've combined extracts of green tea leaf, ginger root, turmeric, ashwagandha, lemongrass and rosemary, as well as the naturally occurring terpene B-caryophyllene. Mint extracts add natural aroma and flavor.

Calm Inhaler

The Calm formula combines our broad spectrum hemp oil with natural terpenes and herbal extracts including L-Theanine from green tea, ashwagandha, and ginseng. Fragrant terpenes including limonene and linalool impart lavender and lime scents, while citrus extract adds additional aroma and natural flavor.

The custom inhaler uses new technology to provide nearly immediate results through instant absorption. Formulations are carefully crafted with all natural ingredients.

Product Catalog

Sample pages from the 2020 WellBeings catalog.

Below, product shots from the first photo shoot also showcase the early packaging designs and labels I helped prototype.

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