This page contains information on the Jetlag Alarm Clock designed by Industrial Facility and sold for $110 in 2019.
Size: 9cm W x 6.2cm D x 2.1cm H
Manufactured by IDEA, Japan (but made in China)
Pros: A truly minimalist alarm clock that compares favorably to Braun competitors. The body is lightweight, but durable. Buttons are intuitive to use, and the sliding battery cover and alarm lock on the bottom are nicely designed. The scale and proportion feel very dialed in.
Cons: The display is impossible to read in low light without using the light (which has no tactile bump). The UI look intuitive, but in practice, can be a little slow to use.